Audience

DEMOGRAPHICS

Age Range: 21 to 45, predominantly females, with an increase of Gen Z

Income Level: Middle income, with a focus on high-education individuals

Technology Use: Active on social media and forums like Discord and Reddit

A crowd kneels at the Black Lives Matter

PSYCHOGRAPHICS

Investigators: Curious, detail-oriented, and analytical. They crave uncovering hidden truths, piecing together clues, and following narratives that challenge their thinking.

Story Seekers: Emotionally driven and imaginative. They value immersive storytelling that resonates deeply, leaving them with lasting questions and feelings.

Community Builders: Collaborative and socially engaged. They want to connect with others who share their interests, building networks around shared intrigue and ethical storytelling.

Impact-Driven: Motivated by change and influence. They seek stories that spark dialogue, inspire action, and leave cultural or emotional impact beyond entertainment.

BEHAVIOR

Content Interest: Investigative storytelling, true crime narratives, ethical journalism, community-driven dialogue, and learning about cultural impact through media.

Active on Social Media: Likely to share episode teasers, theories, and fan-driven content on platforms like Instagram, TikTok, and Reddit, while engaging with mystery-driven hashtags and community threads.

AUDIENCE PERSONAS

These are the stories of our community known as the Red Stringers. These are there stories.

Mariam Santiago

She is a 38-year-old mother of two, living in Austin, Texas. By day, she works as a secretary at a consulting firm, aspiring to be promoted to an administrative assistant role. On weekends, she spends time with her children and husband. But during her personal time, Mariam is a dedicated follower of Dark Chronicles Media.

She regularly joins our Saturday livestreams and even once suggested covering the case of Jose Campos Torres for our Cinco de Mayo episode. The story deeply resonated with her due to her close ties within the Latin community and their shared experiences regarding police brutality. Her recommendation not only led to the production of an episode but also sparked broader community dialogue and awareness.

Lynn Manson

23-year-old psychology student at a university in New York City. Since the age of 10, Lynn has been fascinated by true crime, initially inspired by Nancy Drew books. She now watches our unsolved case episodes with her roommates and frequently references our content in academic papers. Lynn also contributes to Reddit discussions and joins our TikTok Lives to stay up to date on current investigations.

Her commitment to the brand and cause has earned her the nickname “Nancy Drew” within our community, and she uses her social media platforms to raise awareness and funds for victims of the cases we cover.

Michael Crenshaw

A 45-year-old African American war veteran who now works as a night-shift security guard in Hoboken, New Jersey. After suffering injuries during his

military service in Afghanistan, Michael finds comfort and grounding in our podcast episodes during his overnight shifts. For him, listening is not just about entertainment—it’s a form of therapy, helping him stay focused and emotionally balanced.