BRAND GUIDELINES

The logo features a rectangular brown background in a brown board material-like pattern with the brand name “Dark Chronicles Media” in a red cursive font going around the board, creating a red string. There are four yellow sticky notes, which are pinned with red pushpins, connected by the red string— evoking the classic crime investigation board

COLOR PALETTE

Crimson Red: Primary accent; logo text, string, pins

Dark Golden Brown: Backgrounds, grounding elements

Sticky Note Yellow: Highlights, clues, callouts

Charcoal Black: Text, Outlines, contrast

Ash Gray: Secondary text, subtle background

# B 2 2 2 2 2

Font

# 7 B 5 2 2 9

Background

# F F D 9 6 6

Design

# 1 C 1 C 1 C

# A 9 A 9 A 9

Font

Background and Font

RED: conveys urgency, passion, and mystery

BROWN: adds depth and seriousness

YELLOW: represents discovery and investigation

BLACK AND GRAY: ensure readability and contrast

Typography

B

The headline is a serif-style typeface Called Typedeer Mono which reflects the brand’ nature: emotional storytelling and factual investigation. It gives a feeling of a personal, typewriter feeling.

b

The body text uses another serif-style typeface called the Special Elite. It gives an emotional storytelling and personal feeling of a vintage typewriter.

Imagery

Tone

The images are mysterious, investigative, and emotionally resonant, balancing cinematic intrigue with authentic realism. Images should feel immersive and purposeful — never staged — evoking suspense while maintaining credibility. Shadows, contrasts, and symbolic details create atmosphere, while close-ups and raw textures build empathy and connection.

Image & Photo Style

Core Themes

Cinematic Noir: Images should use shadow, contrast, and muted tones to create mystery and suspense, emphasizing the investigative depth and dramatic atmosphere of each story.

Documentary Realism: Showcase authentic environments, real textures, and natural lighting. Focus on raw, unfiltered moments that reinforce credibility and ethical storytelling.

Symbolic Minimalism: Highlight single, powerful objects or motifs that represent larger narratives. Use clean, focused compositions to spark intrigue and thematic resonance.

Emotional Close-Ups: Capture human emotion through portraits and detail shots. Emphasize empathy and connection by focusing on expressions, gestures, and symbolic details.

Composition

The composition is intentional, balanced, and atmospheric, using strong contrasts, negative space, and symbolic focal points to guide the viewer’s eye. Images often frame subjects with shadows or textures to heighten intrigue, while close-ups emphasize emotional detail. Minimalist arrangements highlight single objects or clues, and layered perspectives create depth, reinforcing the investigative and cinematic tone of the brand.

INSTAGRAM APPLICATION

Dark Chronicles Media will leverage Instagram as its primary storytelling hub, blending cinematic visuals with interactive community engagement. The platform will showcase moody, high-contrast imagery tied to the brand’s red string motif, while reels and carousels highlight true crime narratives, behind-the-scenes creative processes, and campaign teasers. Through strategic use of hashtags, polls, and story features, the brand will foster an active community of “Red Stringers,” encouraging audience participation, user-generated content, and authentic dialogue that strengthens both reach and resonance.

UGC

Dark Chronicles Media will harness user-generated content to deepen community connection through interactive contests, engaging Q&A sessions, and special guest account takeovers. By spotlighting audience voices and creative contributions, the brand transforms followers into collaborators, fostering authenticity, dialogue, and a sense of shared ownership in the storytelling experience.